Foot Locker Foot Locker INC is a listed US retailer with a clear core competency: In the company’s more than 3,600 stores worldwide, everything revolves around the topic of athletically inspired shoes and apparel. In addition to offering exclusive trend-setter brands and models, the US-based company’s success lies in the evident enthusiasm for its products – the slogan “We love sneakers!” is practised corporate philosophy.
Sportive Digital Signage in Europe.
By installing large-format LCD displays in its stores, Foot Locker, the American multi-brand retailer of athletic shoes, is adding extra colour and emotion to its POS advertising concept. After the successful pilot installation at five selected locations in the spring of 2017, this digital communication concept has already been rolled out in 55 selected stores including flagship stores located in different metropolises of thirteen European countries. Depending on individual store planning aspects, requirements and on-site possibilities, the stores are equipped with up to eight 75- or 85-inch displays, some of them in “sunlight” quality.
Implementation
As a system integrator, NORDLAND, in this project, is responsible for the logistics and supply of both soft- and hardware, on-site installation, as well as after-sales services for each location, which includes monitoring, error acceptance, initial fault diagnosis by telephone, helpdesk level 1 and 2, and on-site technical support.
The Facts
150 displays – rolled out in thirteen countries across Europe (Germany, United Kingdom, France, Spain, Italy, Norway, Switzerland, Sweden, Netherlands, Austria, Czech Republic, Belgium, Denmark)
55 stores* – from store conversions to the complete new opening of a flagship store (* last updated in October 2018)
Software used: Sales TV
Hardware used: Samsung LCD monitors
75- and 85-inch indoor- and shop-window screens
Operation of a content management platform
Europe-wide maintenance