HASPA Branch of the Future: NORDLAND installs digital touch points for the “Bank of Tomorrow”

Bank der Zukunft mit Wartung durch NORDLAND

‘Bank of the Future’ with maintenance services provided by NORDLAND

Ahrensburg, 12 February 2019. With over 100 branches in the greater Hamburg area, Hamburger Sparkasse is the strongest financial provider in this metropolitan northern German region and the largest savings bank in Germany. Regionally strong, historically firmly anchored, and a genuine neighbour in your part of town: this is how HASPA aims at presenting itself in the future – and therefore has created a new room- and utilisation concept that, deliberately, conveys the inviting atmosphere of a cosy living room and central meeting point for social networking, in which HASPA plays the role of host by providing attractive services and information offers to both existing and potential clients. Plans are to convert and digitally update all branches in line with this contemporary lounge-style design by 2020.  

The digital concept for this conversion has been created by the Hamburg-based agency ‘pilot screentime’, whose design impressively elucidates the innovative idea and underlying objective of Hamburger Sparkasse. ‘pilot screentime‘ is also responsible for implementing the new digital service concept in the branches. NORDLAND, as an experienced system integrator, has been contracted to carry out the technical installation and commissioning of three central digital touch points in the modernised branches.  

The most striking feature and visual heart of each of the (as yet) 33 revamped branches is the prominent picture wall depicting a photo of the respective part of town, the centrepiece of which is a 75-inch screen showing mostly interactive and decentralised contents and news from the direct neighbourhood. “This district is my home, it’s tangible and I am right in the thick of things…” – this is the message most impressively conveyed by the large touch screen through its positioning, the contents shown on the display, and the shelves surrounding the screen, which are used by the bank’s partner companies to present themselves in an appealing fashion. 

A second screen is positioned in the shop window, installed either by means of a base stele or a ceiling bracket, depending on the conditions on site; and a third screen is installed in the self-service area of the bank branch. Both screens provide customers and passers-by with up-to-date information in the form of news, weather forecasts, stock exchange news, real estate offers, as well as information about products and services offered by the local branch or other partner businesses.

Digital Signage presented in the flair of a living room
FullService provided by NORDLAND
Living Room meets Office meets Digital Signage
Overview of the innovative DS solution

About ‘pilot screentime’:

Our agency acts as a FullService provider for visual marketing at the POS. Whether Point-Of-Sale, retail stores, your company’s headquarters, or Out-of-Home Media: We create the perfect stage for your digital screen-marketing strategies – sustainably and efficiently.  Our comprehensive services comprise:

▪ Consulting services: Omni-channel Marketing, Digital Touchpoint Management, creative and intelligent POS Communication

▪ Development of end-to-end solutions including installation and implementation of soft- and hardware components

▪ Servicing and support for screen networks

Our client base includes Gebrüder Heinemann, HASPA, Cewe Color, Borco, ProSiebenSat.1, hella Mineralbrunnen, OTTO, Hamburg Planetarium, Scandlines, RTL Radio and Yahoo.


Smarte Multimedia-Lösungen.

Aus Norddeutschland.

Für ganz Europa.

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